Music Festivals
Music Festivals
some music festival projects i've developed
some music festival projects i've developed
track 1:
Wake Up festival
Wake Up festival
track 2
The Root Oof Romanticism
The Root Oof Romanticism
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redesign
redesign
Wake Up festival
Concept
A complete brand manual for the Bulgarian music and spiritual festival “Wake Up” (“Събуди се”). The manual includes research, the history of the brand, the target audience, competitors, and a new brand identity. This is a mock-up project and has not been realized.
A complete brand manual for the Bulgarian music and spiritual festival “Wake Up” (“Събуди се”). The manual includes research, the history of the brand, the target audience, competitors, and a new brand identity. This is a mock-up project and has not been realized.
click to flip through the book :)
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Festival concept and Advertising
Festival concept and Advertising
The Root Of Romanticism
The Root Of Romanticism
Concept
A festival inspired by the subcultural roots of 1970s punk-rock, where music was an identity, not content, and live shows functioned as communal, emotional release rather than social currency.
A festival inspired by the subcultural roots of 1970s punk-rock, where music was an identity, not content, and live shows functioned as communal, emotional release rather than social currency.
Insight
Gen Z seeks an authentic live music experience that focuses on being in the moment and away from performativity, and reminisces about a festival/concert culture they weren’t alive to experience.
Gen Z seeks an authentic live music experience that focuses on being in the moment and away from performativity, and reminisces about a festival/concert culture they weren’t alive to experience.
Target
Gen Z
Emotionally self-aware
Values authenticity over polish
Disillusioned with influencer culture
Seeks community, not clout
Attends small gigs
Buys vinyl or merch
Engages with music as emotional expression
Gen Z
Emotionally self-aware
Values authenticity over polish
Disillusioned with influencer culture
Seeks community, not clout
Attends small gigs
Buys vinyl or merch
Engages with music as emotional expression
Marketing Objectives
Position the festival as an anti-performative alternative to mainstream festivals
Build a strong emotional connection before ticket purchase
Encourage offline engagement and anticipation
Create a community-driven identity rather than artist-led hype
Sell out tickets without relying on influencer culture
Position the festival as an anti-performative alternative to mainstream festivals
Build a strong emotional connection before ticket purchase
Encourage offline engagement and anticipation
Create a community-driven identity rather than artist-led hype
Sell out tickets without relying on influencer culture
@mag_r.aart
mag.raart404@gmail.com
@mag_r.aart
mag.raart404@gmail.com