Julia: album concept photos shoot

Julia: album concept photos shoot

Julia: album concept photos shoot

Julia: album concept photos shoot

album concept photoshoot, part of my thesis project that includes a full artist branding strategy and the visual development and promotion of an EP.

album concept photoshoot, part of my thesis project that includes a full artist branding strategy and the visual development and promotion of an EP.

album concept photoshoot, part of my thesis project that includes a full artist branding strategy and the visual development and promotion of an EP.

album concept photoshoot, part of my thesis project that includes a full artist branding strategy and the visual development and promotion of an EP.

the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences

the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences

the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences

the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences

main idea

main idea

main idea

main idea

concept batch 1

concept batch 1

concept batch 1

concept batch 1

Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.

Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.

Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.

Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.

Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.

Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.

Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.

Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.

Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.

Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.

Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.

Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.

the EP

the EP

the EP

the EP

concept batch 2

concept batch 2

concept batch 2

concept batch 2

Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.

This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.

Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.

This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.

Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.

This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.

Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.

This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.

concept batch 3

concept batch 3

concept batch 3

concept batch 3

Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.

Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.

Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.

Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.

Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.

Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.

Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.

Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.

Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.

Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.

Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.

Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.

the artist

the artist

the artist

the artist

mixed moodboard and references

mixed moodboard and references

mixed moodboard and references

mixed moodboard and references

team

team

team

team


  • Creative direction, set design, editing: Me (Magdalena Raycheva)

  • Photography and editing: Robert Yozov

  • Lighting: Daniela Chikova

  • Assistant and BTS: Vasil Sharkov


  • Creative direction, set design, editing: Me (Magdalena Raycheva)

  • Photography and editing: Robert Yozov

  • Lighting: Daniela Chikova

  • Assistant and BTS: Vasil Sharkov


  • Creative direction, set design, editing: Me (Magdalena Raycheva)

  • Photography and editing: Robert Yozov

  • Lighting: Daniela Chikova

  • Assistant and BTS: Vasil Sharkov


  • Creative direction, set design, editing: Me (Magdalena Raycheva)

  • Photography and editing: Robert Yozov

  • Lighting: Daniela Chikova

  • Assistant and BTS: Vasil Sharkov

@mag_r.aart

mag.raart404@gmail.com

@mag_r.aart

mag.raart404@gmail.com

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