music artist + EP branding:Julia
music artist + EP branding:Julia
music artist + EP branding:Julia
music artist + EP branding:Julia
visual identity for Julia, part of my thesis project that includes a full artist branding strategy, as well as visual development and promotion of an EP.
visual identity for Julia, part of my thesis project that includes a full artist branding strategy, as well as visual development and promotion of an EP.
visual identity for Julia, part of my thesis project that includes a full artist branding strategy, as well as visual development and promotion of an EP.
visual identity for Julia, part of my thesis project that includes a full artist branding strategy, as well as visual development and promotion of an EP.
brand identity
brand identity
brand identity
brand identity
the artist
the artist
the artist
the artist
Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.
Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.
Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.
Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.
mision
mision
mision
mision
mision
Tell a story of youth, finding identity with new people, and finding home in places where you couldn’t imagine home would ever be.
Tell a story of youth, finding identity with new people, and finding home in places where you couldn’t imagine home would ever be.
Tell a story of youth, finding identity with new people, and finding home in places where you couldn’t imagine home would ever be.
Tell a story of youth, finding identity with new people, and finding home in places where you couldn’t imagine home would ever be.
Tell a story of youth, finding identity with new people, and finding home in places where you couldn’t imagine home would ever be.
music and themes
music and themes
music and themes
music and themes
music and themes
Genre: indie pop, acoustic pop
Themes: belonging, home, complex relationships, transitions
Audience: 15-35, primarily European, immigrant women searching for identity
Language: English, Arabic, Turkish
Genre: indie pop, acoustic pop
Themes: belonging, home, complex relationships, transitions
Audience: 15-35, primarily European, immigrant women searching for identity
Language: English, Arabic, Turkish
Genre: indie pop, acoustic pop
Themes: belonging, home, complex relationships, transitions
Audience: 15-35, primarily European, immigrant women searching for identity
Language: English, Arabic, Turkish
Genre: indie pop, acoustic pop
Themes: belonging, home, complex relationships, transitions
Audience: 15-35, primarily European, immigrant women searching for identity
Language: English, Arabic, Turkish
Genre: indie pop, acoustic pop
Themes: belonging, home, complex relationships, transitions
Audience: 15-35, primarily European, immigrant women searching for identity
Language: English, Arabic, Turkish
strategy
strategy
strategy
strategy
strategy
insert from "History of Indie, Pop, and Indie Pop genres", a section in chapter 2 of my thesis project
insert from "History of Indie, Pop, and Indie Pop genres", a section in chapter 2 of my thesis project
insert from "History of Indie, Pop, and Indie Pop genres", a section in chapter 2 of my thesis project
insert from "History of Indie, Pop, and Indie Pop genres", a section in chapter 2 of my thesis project
insert from "History of Indie, Pop, and Indie Pop genres", a section in chapter 2 of my thesis project
Julia is independently produced, so she is automatically in the “indie” category. What would be crucial when developing a strategy and assets for her is not to try covering that up. It’s instinctive to attempt appearing more polished, or “professional”, but leaning into the indie pop genre where audiences praise “unfiltered, raw authenticity” is choice. This, however, doesn’t mean that a clear strategy cannot be implemented with the goal of maximum monetization. It is important to consider how artists like Del Rey and Swift came about in the early 2000s during the early Internet. Although social media played a part in popularizing the artists, those strategies are close to irrelevant today. With short-form video media being the most popular advertising tool, a new strategy has to be implemented. The recent irrelevance of the radio makes relying on social media allthemore important.
Julia is independently produced, so she is automatically in the “indie” category. What would be crucial when developing a strategy and assets for her is not to try covering that up. It’s instinctive to attempt appearing more polished, or “professional”, but leaning into the indie pop genre where audiences praise “unfiltered, raw authenticity” is choice. This, however, doesn’t mean that a clear strategy cannot be implemented with the goal of maximum monetization. It is important to consider how artists like Del Rey and Swift came about in the early 2000s during the early Internet. Although social media played a part in popularizing the artists, those strategies are close to irrelevant today. With short-form video media being the most popular advertising tool, a new strategy has to be implemented. The recent irrelevance of the radio makes relying on social media allthemore important.
Julia is independently produced, so she is automatically in the “indie” category. What would be crucial when developing a strategy and assets for her is not to try covering that up. It’s instinctive to attempt appearing more polished, or “professional”, but leaning into the indie pop genre where audiences praise “unfiltered, raw authenticity” is choice. This, however, doesn’t mean that a clear strategy cannot be implemented with the goal of maximum monetization. It is important to consider how artists like Del Rey and Swift came about in the early 2000s during the early Internet. Although social media played a part in popularizing the artists, those strategies are close to irrelevant today. With short-form video media being the most popular advertising tool, a new strategy has to be implemented. The recent irrelevance of the radio makes relying on social media allthemore important.
Julia is independently produced, so she is automatically in the “indie” category. What would be crucial when developing a strategy and assets for her is not to try covering that up. It’s instinctive to attempt appearing more polished, or “professional”, but leaning into the indie pop genre where audiences praise “unfiltered, raw authenticity” is choice. This, however, doesn’t mean that a clear strategy cannot be implemented with the goal of maximum monetization. It is important to consider how artists like Del Rey and Swift came about in the early 2000s during the early Internet. Although social media played a part in popularizing the artists, those strategies are close to irrelevant today. With short-form video media being the most popular advertising tool, a new strategy has to be implemented. The recent irrelevance of the radio makes relying on social media allthemore important.
Julia is independently produced, so she is automatically in the “indie” category. What would be crucial when developing a strategy and assets for her is not to try covering that up. It’s instinctive to attempt appearing more polished, or “professional”, but leaning into the indie pop genre where audiences praise “unfiltered, raw authenticity” is choice. This, however, doesn’t mean that a clear strategy cannot be implemented with the goal of maximum monetization. It is important to consider how artists like Del Rey and Swift came about in the early 2000s during the early Internet. Although social media played a part in popularizing the artists, those strategies are close to irrelevant today. With short-form video media being the most popular advertising tool, a new strategy has to be implemented. The recent irrelevance of the radio makes relying on social media allthemore important.
tools
tools
tools
tools
tools
moodboard
moodboard
moodboard
moodboard
colors
colors
colors
colors
colors
rose
rose
rose
rose
rose
azelia
azelia
azelia
azelia
azelia
morel
morel
morel
morel
morel
lily
lily
lily
lily
lily
celia
celia
celia
celia
celia
logo
logo
logo
logo
logo
album concept photos shoot
album concept photos shoot
album concept photos shoot
album concept photos shoot
the artist
Julia Jarabanda is a 21-year-old Syrian singer-songwriter based in Milan, Italy. Through a rough childhood marked by many difficult transitions, Julia began to develop an interest in making music. Through writing and creating, Julia shares her struggles with belonging, her complex relationship with love and herself, and her ongoing journey of life.
the EP
Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.
main idea
the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences
mixed moodboard and references
team
Creative direction, set design, editing: Me (Magdalena Raycheva)
Photography and editing: Robert Yozov
Lighting: Daniela Chikova
Assistant and BTS: Vasil Sharkov
concept batch 2
Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.
This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.
concept batch 3
Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.
Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.
concept batch 1
Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.
Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.
the EP
the EP
the EP
the EP
Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.
Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.
Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.
Julia’s EP “Home Is Where the Heart Is” tells a story of a life’s journey to finding your place, even when that means leaving something behind. Julia’s journey is mental, and the weight of family, culture, and acceptance manifest themselves in hesitance, self-doubt, and desperation. In the song “will you”, Julia speaks to an invisible character that could be a single person, as well as a more arbitrary allegory of home and family.
main idea
main idea
main idea
main idea
the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences
the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences
the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences
the idea of the concept pictures is to tell the story of a journey. that’s why I want to shoot 3 different batches in 3 locations, all with similar themes and slight differences
mixed moodboard and references
mixed moodboard and references
mixed moodboard and references
mixed moodboard and references
team
team
team
team
Creative direction, set design, editing: Me (Magdalena Raycheva)
Photography and editing: Robert Yozov
Lighting: Daniela Chikova
Assistant and BTS: Vasil Sharkov
Creative direction, set design, editing: Me (Magdalena Raycheva)
Photography and editing: Robert Yozov
Lighting: Daniela Chikova
Assistant and BTS: Vasil Sharkov
Creative direction, set design, editing: Me (Magdalena Raycheva)
Photography and editing: Robert Yozov
Lighting: Daniela Chikova
Assistant and BTS: Vasil Sharkov
Creative direction, set design, editing: Me (Magdalena Raycheva)
Photography and editing: Robert Yozov
Lighting: Daniela Chikova
Assistant and BTS: Vasil Sharkov
concept batch 2
concept batch 2
concept batch 2
concept batch 2
Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.
This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.
Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.
This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.
Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.
This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.
Julia is on the path, which grows steadily like a tree. Her heritage supports her in falling down aids her journey.
This idea is similar to the first one, in that it uses the themes of “unclaimed land” (nature) and the cultural home, but this time the focus is on her, confidently having her culture support her. The idea is to drape the rug over the tree body, creating the illusion that Julia’s heritage is helping her not hurt herself on the sharp edges.
concept batch 3
concept batch 3
concept batch 3
concept batch 3
Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.
Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.
Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.
Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.
Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.
Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.
Julia has reached another cultural place, now carrying the heritage in her hands rather than being completely supported by it. she’s ready to explore and she’s open to the possibilities.
Still including the rug and items, we move into a night scene in the city. This last shoot is meant to be different - this is the culmination of the story, but also the beginning of another journey. Julia is holding the rug folded, putting things on the chair, and walking around the space confidently. The idea is to represent how Julia is embracing the change and is ready to move on.
concept batch 1
concept batch 1
concept batch 1
concept batch 1
Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.
Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.
Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.
Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.
Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.
Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.
Enveloped and surrounded by heritage in an “unclaimed” land. The journey hasn’t yet started; Julia is on the verge of escaping the confines of her home.
Julia is starting her journey in her cultural environment: sitting on a typical Persian rug, surrounded by items that connect her to her home(s). Chairs and other strictly “at home” items are crucial. The environment is empty: a field. The focus is Julia herself, and the lack of cultural identity in the space itself is intentional - Julia doesn’t know where she is in life and in the space. She’s uncertain about her position in the space - she’s sitting at the end of the rug, sometimes looking away from the items, which are positioned away from her.
album cover
album cover
album cover
album cover
concept
concept
concept
concept
concept
the idea of the cover is to convey the journey of finding oneself. Julia is in the middle of a body of water, signifying her loneliness and seeking in a big world.
the idea of the cover is to convey the journey of finding oneself. Julia is in the middle of a body of water, signifying her loneliness and seeking in a big world.
the idea of the cover is to convey the journey of finding oneself. Julia is in the middle of a body of water, signifying her loneliness and seeking in a big world.
the idea of the cover is to convey the journey of finding oneself. Julia is in the middle of a body of water, signifying her loneliness and seeking in a big world.
the idea of the cover is to convey the journey of finding oneself. Julia is in the middle of a body of water, signifying her loneliness and seeking in a big world.
photos
photos
photos
photos
photos
official cover
official cover
official cover
official cover
official cover
mockup
mockup
mockup
mockup
mockup
experimentive alterations
experimentive alterations
experimentive alterations
experimentive alterations
@mag_r.aart
mag.raart404@gmail.com
@mag_r.aart
mag.raart404@gmail.com